ALANE CAMPAIGN
COLOR. THEME. IMAGERY.
A CREATIVE DIRECTION COMPOSED IN COLLABORATION WITH THE JEWELRY DESIGNER.
It was important in many ways that shape and muted colors should be implemented as it gave dimension to the designed pieces.
I came up with the idea of sand compressions first and eventually origami was the answer. Both gave depth to our traditional understanding of shadows and highlights (as in traditional drawing class) and focuses our view in a simple way.
Abstract. Modern. Minimalism.
